Designing for Revenue
The primary focus of this design was creating a revenue stream through 3rd party ad placements. It was important to integrate the ads throughout the website in unique ways, so that they wouldn’t interrupt quick read articles. Secondarily, keeping viewers on the site and clicking through pages allows for more ad views and increases the revenue stream of the site.
It was also important for content developers to be able to mix and match multiple forms of media, text and social media content, to create articles on the fly that would look great on any device. The resulting design is minimal, clean, and content focused.